MBA Specialising in Marketing

The MBA Specialising in Marketing is a comprehensive study of international trends and disciplines within marketing, providing the student with the skills needed for digital marketing strategy and leadership. Get the financial planning and other tools you need to be a leader in the field of marketing.

This Specialisation has been designed for Marketing specialists or those who want to deepen their knowledge, develop leadership and management skills, and focus on becoming an expert in marketing. A prior qualification and work experience are required to apply.

25 October 2021

2 years

Kshs. 441,100 / $4,000

English

Overview

The MBA Specialising in Marketing is a comprehensive study of international trends and disciplines within marketing, providing the student with the skills needed for digital marketing strategy and leadership. Get the financial planning and other tools you need to be a leader in the field of marketing.

Who is it for?

This Specialisation has been designed for Marketing specialists or those who want to deepen their knowledge, develop leadership and management skills, and focus on becoming an expert in marketing. A prior qualification and work experience are required to apply.

Learning outcomes

You will learn:

Advanced communication skills
Critical thinking in business, leadership and management theory
Digital marketing planning, strategy and tactics
Strategic marketing planning capabilities
Knowledge of global marketing strategies

Why study online?

Studying online gives you the flexibility to decide when you start and how you schedule your learning.

Expertly designed, digital format learning

Learn from leaders in their fields

An accredited qualification from a top university

Admission requirements

To apply for this MBA, you need to meet the following requirements, and please note there is a Kshs. 3,000 / $50 application fee:

Do you have a Bachelor’s Degree with an Upper Second-Class Honours or equivalent?
OR
Do you have a Bachelor’s Degree with a Lower Second-Class Honours and proven research capability?
OR
Do you have any degree and a relevant full professional qualification certificate?
AND
Do you have at least two years’ work experience?